This logo is known all over the world. It is the logo to a tool that helps almost everyone in at least one way or another. But how is that this simple logo has gotten as big as it has??

Well lets start with the simplicity of it. 

Many logos are really creative and colorful with a lot of "side attractions" going on near by or in the background. While sometimes people are attracted to this, it gets to be too much at times. Which is why people love the Google logo so much. We as consumers see hundreds of logos everyday. A lot of them are either too much to look at or not enough to catch your eye. The Google logo is perfect. It uses vibrant colors that are eyes are naturally attracted to. The colors Blue, Red, Yellow, and Green are colors that are bright but not to the point where you get sick of looking at them. And unlike other logos that focus on black and white, the Google logo actually has some excitement to it. 

The font plays a role in its popularity also. A lot of fonts out there are really plain. They only consist of straight lines with little or no space in between. And if they do have spacing, its sometimes off. Then there are those fonts that are really curvy and all over the place. These fonts are usually used out of place; meaning that they are used to advertise things that don't call for that kind of old timy font. Putting a modern product or idea with an old timy font is just...wrong. The google font is the perfect font. The letters have curvature which keeps the reader from getting bored. The letters are evenly spaced so that it looks neat and balanced. And the letters also have a slight disfigurement to them which keeps the reader/ observer interested.  

This particular font has a lot of serif characteristics. The g's and the l all have a part that pokes out a little more that the rest of the letter. 

The Google logo is the perfect logo in my opinion :)